Product Marketing Manager | NIC MAP Vision

  • Freelance
  • Anywhere

Nationwide, The Product Marketing Manager is responsible for developing the marketing strategy and positioning of NIC MAP Vision’s products. This role works closely with Executive Leadership, New Product Development, Marketing, and Sales team members. In this role, you will need to become an expert on our products, the senior housing market, the needs of our clients and be able to translate this information into high-impact materials that clearly communicate the value of our products to the appropriate stakeholders.
What you will do:

Be responsible for product marketing strategy

Gather requirements and information from Sr. Director of Marketing, COO, and New Product Development
Develop the product marketing strategy, including positioning, value proposition and messaging, and make recommendations to leadership
Collaborate with marketing and Product Manager to develop and manage promotional planning and execution for products
Proactively participate in product development meetings to help the company achieve its goals

Support internal stakeholders

Create go-to-market strategies for product launches and provide teams with appropriate toolkits to ensure they can plan and execute their jobs effectively and in a manner that is aligned with the overall product marketing strategy

Partner with Product Manager to develop product training materials
Create and manage content to articulate the benefits and values of the product
Provide internal stakeholders with communication scripts and sell sheets
Provide marketing with information to develop cross-channel campaigns
Collaborate with design team and Product Manager to

Work closely with Sr. Director of Marketing, COO, and New Product Development to create external product roadmap collateral for NIC MAP Vision

Use data and technology to monitor progress and improve effectiveness of strategy

Establish and monitor sales and client lifecycle process
Work with Sr. Director of Marketing to establish product KPIs and monitor against goals
Establish and review marketing analytics to support messaging, product focus, and promotional planning

Lead the product marketing team

Manage a content marketing manager to help execute the product marketing strategy

What you will bring

An analytical mindset, plus a passion for data and solving complex problems
Self-driven by nature with a bias towards action and impact
High attention to detail with the ability to efficiently prioritize and execute projects with quality
Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems.
Ability to manage independent responsibilities and the needs of direct reports
Excellent verbal and written communication, negotiation and influencing skills
Demonstrated ability to prioritize complex and sometimes competing tasks
Team player that is eager to learn and willing to partner always ensuring that you bring your peers along the journey, with a genuine desire to contribute to the overall success of the entire team
Ability to work cross-functionally across sales, marketing & product management organizations to achieve company goals

What you will have

5-7 years’ experience in a B2B product marketing role, with a proven ability to launch new SaaS products
Bachelor’s degree or MBA in business/marketing or related discipline combined with related experience
Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
Management experience preferred
Marketo experience preferred