Marketing Specialist (Marketing Generalist) | Indiana University Purdue University Indianapolis

  • Freelance
  • Anywhere

Bloomington, Indiana,, Department INDIANA UNIVERSITY PRESS (BA-IUPR-IUBLA) Department Information Part of the IU Libraries and founded in 1950, the Indiana University Press is recognized internationally as a leading academic publisher specializing in the humanities and social sciences. We produce more than 120 new books annually, in addition to 40 journals, and maintain a backlist of some 3,500 titles. The Press emphasizes scholarship but also publishes text, trade, and reference titles. Our program is financed primarily by income from sales, supplemented by support from Indiana University and by gifts and grants from a variety of outside sources. Job Summary Department Specific Responsibilties: Creates, manages, and monitors marketing programs for IU Press Journals and products Creates social media, email, and web-based campaigns for IU Press Journals and select conferences Communicates and works closely with journal editors to maximize market reach of Journals Develops budgets and marketing reports for Journals staff and editors. Plans and executes scholarly conferences and trade shows. Works closely with the editorial and marketing staff on the development and implementation of the exhibits (virtual and in-person). Works closely with distributor to ensure books and journals reach the exhibits as required. Manages and tracks expense budgets and revenue goals for the position’s responsibilities Works closely with the marketing staff on developing new marketing projects General Responsibilties: Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation. Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs. Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs. Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail). May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives. Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences. May provide guidance to lower-level Marketing Generalists. Qualifications EDUCATION Required ??????? Bachelor’s degree in communications, marketing, English, public relations, or a related field WORK EXPERIENCE Required 2 years in a relevant field Combinations of related education and experience may be considered. SKILLS Required Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty Highly thorough and dependable Demonstrates a high level of accuracy, even under pressure Preferred Strong computer skills, including Microsoft Office, InDesign and database management Good communication skills, writing and editing Good understanding of Word Press and graphic design Understanding of Salesforce Working knowledge of social media marketing including but not limited to Facebook, Google, Twitter, YouTube, TikTok, etc. The ability to multitask and work under multiple deadlines Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The ability to lift up to 40 pounds may be required. Some travel may be required. The person in this role must be able to perform the essential functions with or without an accommodation. Work Location Herman B Wells Library 1320 E. 10th St A fully remote or hybrid option may be available, pending approval by management. Job Classification Career Level: Career FLSA: Exempt Job Function: Marketing & Communications Job Family: Marketing Click here to learn more about Indiana University’s Job Framework. Posting Disclaimer Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time. This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. New employees will be provided with information regarding Indiana University’s COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page . Equal Employment Opportunity Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information . Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD. Contact Us Request Support Telephone: 812-856-1234