MARKETING ANALYTICS MANAGER | University of Wisconsin, Madison

  • Freelance
  • Anywhere

WI, Job Summary: The University of Wisconsin-Madison Division of Continuing Studies is seeking a dynamic marketing analytics manager to inform and guide the omni-channel marketing efforts of high-profile programs. As part of the Integrated Marketing Communications (IMC) digital team, this person will collaborate with team members, program partners and outside vendors to research, build, test and effectively communicate data-forward marketing insights that drive conversion and engagement. The preferred candidate will be a great communicator that is passionate about marketing and/or higher education, and embraces our culture of diversity, equity and inclusion. The ideal person should be well-versed with leading a mix of data analysis, user experience research and informing marketing efforts to support divisional goals. Being comfortable delivering this information to stakeholders in written, visual and sometimes presentation-style formats is a must. Someone who gets the importance of data, can leverage it for predictive analysis and can tell a compelling story with it, while also understanding how marketing works will be successful in this role. Responsibilities: Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team. 15% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets 40% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results 20% Develops, edits, monitors, and provides feedback on content 5% Oversees creative development and project management processes for marketing activities 10% Systematically study target users to collect and analyze data to inform stakeholders’ investments, content decisions and campaign deliverables, and cultivate a culture of DEI in our digital spaces. 10% Uses data to inform search engine optimization (SEO) efforts and keyword strategies, in addition to building predictive models to better understand and target audiences for various partners Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion Education: Preferred Bachelor’s Degree Qualifications: Required relevant work experience: – At least 3 years of professional experience building a marketing data analytics program, including predictive modeling and informing digital marketing campaigns – Demonstrated experience using data to develop and measure content, drive conversion and evaluate marketing effectiveness – Experience with SQL, Excel and Google Analytics, or equivalent platforms/tools Preferred experience: – Excellent presentation and communication skills – Experience developing marketing assets and building marketing campaigns A successful candidate may also have one or more of these skills: – Proven ability to build relationships and communicate effectively within a team – Experience with UX research/design, SEO, managing A/B testing programs with email and web teams – Experience in an agency or higher-education setting – Experience with CRMs (Salesforce or equivalent), WordPress, and/or marketing automation tools (Eloqua or equivalent) – Experience with Zapier, Google TagManager, DataStudio, Monsido, Tableau, SEMRush, Spyfu, chat bots, digital ad platforms or equivalent resources COVID-19 Considerations: UW-Madison continues to follow necessary health and safety protocols to protect our campus from COVID-19. All employees remain subject to the COVID-19 Workplace Safety Policy: . Please visit for the most up-to-date information. Work Type: Full Time: 100% This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Appointment Type, Duration: Ongoing/Renewable Salary: Minimum $75,000 ANNUAL (12 months) Depending on Qualifications How to Apply: To apply for this position, please click on the “Apply Now” button. You will be asked to upload a resume, cover letter, and list of three professional/supervisor references as a part of the application process. References will not be contacted without prior notice. Please ensure your resume and cover letter address how you meet the minimum/preferred qualifications for the position. Contact: Taylor Zeilinger 608-263-4431 Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. ) Official Title: Marketing Manager(CM014) Department(s): A932000-DIVN OF CONTINUING STUDIES/MARKETING&COMM/IMC GEN Employment Class: Academic Staff-Renewable Job Number: 258202-AS   The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .