Downtown D.C., Position Summary:
The AAVMC seeks a Manager for Marketing and Communications to play a critical role in ensuring the organization achieves its communications strategy for advancing academic veterinary medicine in alignment with its mission, vision, and values. This individual will report to and work closely with the Director for Marketing and Communications to execute AAVMC’s marketing and communications efforts cross-departmentally and in support of the needs of the stakeholders. The Manger for Marketing and Communications will be responsible for digital content creation, management of AAVMC’s editorial calendar, newsletter design and layout and managing all aspects of the organization’s Social Media presence. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team. The successful candidate must be able to communicate effectively with a diverse range of stakeholders and manage with a strong level of professionalism.
Essential Duties and Responsibilities:
This position would assist the Director for Marketing and Communications in fostering a new energy in member content, engagement, and stakeholder interactions. As AAVMC grows the focus on promoting content, this role would support content development on all platforms, including the website, email, social media, and the LMS.
The Manager for Marketing and Communications is responsible for managing updates for the website, social media posting and execution of the content strategy under the oversight and guidance of the Director for Marketing and Communications. In addition to managing the format of the monthly newsletter and eblast development. Duties include:
Assists in developing content for the website, email marketing and newsletters
Assist with executing campaign and postings for social media; Drive strategy to increase daily engagement on social media accounts
Set up and disseminate e-blast communications, monitor for open rate, and resends
Post and disseminate press releases on appropriate channels
Track and monitor a content calendar
Assist with crafting responses to the media and maintain media list
Gather and analyze data on email, website, and social media for digital effectiveness
Work with Director for Marketing and Communications to identify strategic approaches to extend messaging, create awareness and brand the organization overall and at conferences and events
Communications tasks may include drafting press releases, social media copy and stories for the newsletter.
Create infographics for key points in data research
Other duties as requested
Bachelor’s degree in marketing and communications or related discipline required.
Non-Profit Experience desired.
Minimum 5 years of relevant professional experience
Excellent writing, editing and knowledge of news worthiness
Proven results in implementing marketing and communications plans. Understanding of how content marketing for digital and social channels fits into the marketing mix.
Strong project management skills, ability to manage multiple requests and deadlines.
Strong knowledge and experience with social media platforms (Facebook, Instagram, Twitter, LinkedIn, and YouTube). Up to date on digital trends and technologies, ability to assess their potential relevance to Foundation programs and campaigns.
Excellent interpersonal communication skills and understanding of how to work with others
Strategic and forthcoming with ideas and recommendations.
Familiarity with social media dashboard tools, email marketing tools such as constant contact or mail chimp and experience with CMS Platforms and basic HTML (WordPress preferred). The ability to identify and suggest technologies applicable to marketing automation or process improvement.
Understanding of data and reporting and how to recommend actions for improvement.
Collaborative mindset; Flexible and adaptable to change.
Basic graphic design experience; knowledge of Canva and Adobe Suite. Some experience with video production.