Director of Marketing | Anakeesta, LLC

  • Freelance
  • Anywhere

Gatlinburg, Tennessee, About Us
Anakeesta is an award-winning theme park located above, and in the heart of, downtown Gatlinburg. Our nature immersive park offers an authentic Smoky Mountain experience for families of all ages. Anakeesta literally means “the place of high ground” in the Cherokee language. Anakeesta is situated on a 70-acre mountain 600’ above the city of Gatlinburg.
The journey to Anakeesta begins with a scenic Chondola ride from the busy Parkway in downtown Gatlinburg to the summit of Anakeesta Mountain. Guests enter a world of whimsy and discover treetop adventures, a lush botanical garden, shopping, and dining all amongst the backdrop of the sweeping views of the national park.  Featured activities include the Treetop Skywalk with hanging bridges spanning 880’ more than 50’ above the forest floor and AnaVista Tower, downtown’s highest point offering 360-degree views. Adventure seekers love the Dueling Zipline tour and Rail Runner mountain coaster along with netted play areas including the treehouse themed TreeVenture Challenge course. The Memorial Forest Walk and immersive Vista Gardens provide informative and relaxing spaces.
The Marketing Director will lead the marketing team to craft engaging strategies. Primary responsibilities are to plan, direct, and execute marketing, PR, and communications while increasing guest awareness.  This position reports to the Vice President of Marketing and Sales.
 
Duties/Responsibilities

Plans advertising strategies including print, digital, social and intercept marketing.
Establishes and maintains relationships with industry leaders as well as strategic partners.
Supports internal divisions by providing marketing recommendation and support.
Drives branding initiatives through inter-departmental interactions.
Cultivates and maintains relationships with media partners in support of B2C tactics.
Develop and manage relationships with influencer and media contacts.
Oversees SEM and PPC global campaigns.
Develops integrated marketing plans for events such as Grand Openings, trade shows and partner co-branding.
Manages outbound and traditional media such as billboards, brochures, and publication advertising.
Serves as liaison with outside agencies for ongoing marketing campaigns.
Monitors competitor marketing and promotional activities.
Performs other related duties as assigned.

 
Required Skills/Abilities

Enthusiastic attitude with willingness to work with other team members.
Excellent verbal and written communication skills along with problem resolution skills.
Thorough understanding of marketing strategies and practices.
Excellent organizational skills and attention to detail.
Ability to multitask in a fast-paced environment.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite or related software.
Education and Experience

Bachelor’s degree in Marketing or related field required, Master’s degree ideal but not required.
Knowledgeable in analyzing and reporting marketing campaigns and strategies.
3-5 years of marketing leadership management with a proven record of success.

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